Klaviyo replenishment email flows are great for getting customers to buy again. But with all the edge cases and data crunching to do it right … well, who has time for that? We do.
Repeat makes the hardest parts of building great Klaviyo replenishment flows a breeze, so you can get back to the rest of your email strategy.
Replenishment flows are great because they’re a simple way to automate retention marketing. Except the emails are only half the equation. You still have to send them somewhere, right?
Category pages offer too many choices for someone looking to reorder. PDPs don’t make sense if your customer has bought multiple products. And landing pages … well, who has time to build them for all the possible purchase combinations?
Repeat’s personalized, headless carts solve this problem.
Repeat carts are anchored to previous purchases, allow for one-click reordering and offer a merchandising section for new product discovery. All of it adds up to an experience that converts at upwards of 25%.
If your replenishment flows are anything like most, we’re willing to bet you picked some flow dates based on how long your boss thinks it takes customers to reorder.
Though bosses are never wrong (wink wink), they don’t always have the firmest grasp on the data. But Repeat does.
We provide you product-level insights into replenishment intervals and repeat purchase behavior, so you can make data-informed decisions on when to send your reorder emails and how to prioritize which flows you invest the most time in.
Because we’re hyper-focused on CPG, we’ve got all the quirky considerations associated with replenishables and fast-moving consumer goods tackled:
End result? You don’t have to shy away from building flows for tricky situations. And since more flows equals more money, we think you’ll agree that’s a good thing.
Repeat’s personalized carts simplify your post purchase email flows. For Kopari, it’s led to twice as much revenue per session and a 52% increase in AOV compared to sending returning customers to a PDP. Let's go over how.
Without Repeat, replenishment flows were over-segmented. That meant that customers who might be ready to buy again were potentially being left out.
A Repeat cart allowed Kopari to optimize offers depending on where a customer was in their lifecycle. Because the cart is personalized based on a customer's order history, there’s no need to segment the flow by the product ordered. Just send each customer to Repeat and let us handle what they should be shown.
This allowed Kopari to consolidate many flows into a single optimized one. Wan't to make personalized replenishment flows easy and effective? Book a time below.
CPG brands use Repeat to give consumers faster reordering experiences and just-in-time notifications—so they never run out and your returning customers keep climbing.