Subscriptions are a core part of the CPG tech stack, especially on Shopify. And with good reason: Customers who stay subscribed get a great experience.
You know what experience is kinda crummy, though? The subscription landing page. Repeat makes that experience personalized, automatically putting your customers favorite products at their fingertips.
Repeat works out of the box, no dev teams required. And because we sit side by side with your subscription provider—regardless of whether that’s Recharge, Bold, Skio, Upscribe or someone else—there’s no need to rip and replace anything.
Everyone knows less clicks is better. But there’s a tricky middle ground to cover, and, if you have a subscription landing page already, you know what it is:
1. Prepopulating a checkout link with a subscription product means your customer can’t change that order. A bad outcome, if that pre-selected product isn’t what the customer is looking for.
2. Building a landing page is an alternative, but it’s focused on the subscription, not the product. So, every product is available to choose from, adding clicks, friction, and frustration for your customers.
Repeat fits right between these experiences.
Our reordering experience delivers each customer a personalized cart designed for reordering and subscribing. It’s pre-loaded with all the items they’ve previously purchased from you, but flexible enough that they can add or remove items, switch products and variants, and subscribe to their favorites.
If you’re like most CPG brands, the majority of your newly acquired customers are buying a sampler kit or variety pack out the gate. But that return purchase, it’s something from that kit or pack—not the whole order.
So, where do you send that customer?
It’s impossible to guess what their favorite was, and any work you can do to mitigate that guesswork requires custom landing pages and a good deal of branch logic in your email and SMS flows.
Repeat solves this problem.
By understanding the relationship between SKUs, Repeat’s reordering experience helps customers discover their favorite products from your kit or pack without having to hunt down a specific PDP. And because they can subscribe, there’s no need for custom landing pages. In other words, you’ll always guess right.
Most custom landing pages are going to require your development and design teams to get involved. That means fighting other priorities in IT queues and waiting for backlogs to clear. Never fun.
Repeat works out of the box, no dev teams required. And because we sit side by side with your subscription provider—regardless of whether that’s Recharge, Bold, Skio, Upscribe or someone else—there’s no need to rip and replace anything. Which means you can save your dev resources for your big, outside the box ideas.
CPG brands use Repeat to give customers faster reordering experiences. Our support for subscription upsells is coming soon. Sign up here to join the waitlist.