This Lapse Prevention Banner is a dynamic component that can be easily added to any flow or campaign email. It offers at-risk customers your best discount, helping to bring them back before it's too late.
In this Play, we’ll show you how to build this banner as a reusable component that’s shown only to customers who are in danger of lapsing. It’s designed to work in any email you send, so it’s a versatile tool to add to your marketing arsenal.
This component is an excellent addition to any campaign or flow that includes existing customers. Try adding this banner to emails like:
- Product announcements
- Content & brand focused campaigns
Implementing this banner couldn’t be easier. Follow the setup instructions below to build a flow that adds a profile property when Repeat identifies customers who are about to lapse, then craft the component. Finally, you can save it as a universal block in Klaviyo to make it easy to drag and drop into any email.
Klaviyo Setup Guide
1. Create flows to tag and untag your “About to Lapse” customers
Before we create the lapse prevention banner, we need to create two utility flows that will enable us to identify which customers should see the banner.
The first flow will tag add a profile property call “About to Lapse” to customers who have received Repeat’s “About to Lapse” event:
The second flow will remove set the “About to Lapse” property to false after a customer places an order:
3. Create the banner
Open an existing template in the editor, add a new section with a text box, and copy and paste the code below into the text box. Then, edit the copy and styling to suit your brand.
<div style="text-align: center; font-weight: bold;">
Hey, {{ first_name|default:"friend" }}. We miss you!<br />
<span style="font-family: Montserrat, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 900;">Save 30%</span> with this special discount code, just for you:<br />
<span style="font-size: 20px;">👉 <span style="font-family: Montserrat, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 900;">CPSTHIRTY</span> 👈</span>
</div>3. Set up show/hide logic
Click on the section containing the text box, click “Display Options,” and then “Create Logic.” Paste the snippet below so the section will only be shown when the customer is about to lapse:
person|lookup:'About to Lapse'5. Save the block & add it to campaigns and flows
Save the block as a universal content block so it’s easy to add to other emails. Then, add it into any email that you want. We suggest adding this component to any post-purchase flow emails and campaigns you’re sending that target your existing customers.
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