The Repeat Subscription Playbook
About the Subscription Upsell Moment
The Value of the Moment
Customers in the Subscription Upsell Moment are at the threshold of converting from one-time to recurring customers.
Their behaviors signal a readiness to commit to a subscription, making this the ideal time to engage and secure their ongoing loyalty. By tapping into this Moment, brands can solidify customer relationships and establish a dependable subscription base.
How We Find the Right Moment
Repeat evaluates your customers' purchase behaviors, pinpointing those whose profiles mirror your best subscribers.
We analyze each customer's order history to detect patterns that indicate subscription potential. We look at various factors to identify when a customer is most likely to transition from a one-off purchaser to a subscriber (and which products they’re most likely to commit to):
- Repurchase intervals per-customer
- Product affinity
- Store-level purchasing and subscription trends
Subscription Upsell Tools
The difference between Repeat and other retention data platforms is the way we turn insight into action. These tools make it easy to translate our analysis of your orders into automated, personalized email and SMS messaging that drives subscription purchases.
Subscription Upsell Plays
Our Plays will help you make the most of the Subscription Upsell Moment in your email and SMS marketing. Designed to work seamlessly with the channels you already use, you can set these plays up and use them across your campaigns and flows to grow your base of recurring revenue.
Take it Even Further
Once you’re up and running with the core Plays, there are even more ways you can use Repeat’s tools to convert one-time buyers into subscribers. Here are a few ideas to get you started:
- Use the Subscription Personalized Cart in CTAs within your other flows and campaigns to give customers a seamless checkout experience with the products they have previously purchased.
- Add a “subscribe & save” link to email headers and footers using Personalized Cart links for easy subscribing from every email.
- Build Klaviyo segments of customers who are primed for subscription. Use these segments to:
- Send one-off campaigns.
- Build retargeting audiences for paid ads by using Klaviyo’s Meta integration.
- Use those same segments as the basis for a lookalike audience for acquisition.
- Trigger direct mail through PostPilot to customers who are on the verge of committing to a subscription
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