Our Late Reorder play for Klaviyo, Postscript, and Attentive, is designed to encourage your light users to restock before they run out of your product. With this reminder flow, you can ensure that you reach these customers then they’re ready to come back for more.
What Customers Experience
- Email or SMS reminders to reorder a replenishable product
- Customers who consume at the typical pace will get this reminder when they’re completely out
- Those who consume more slowly will get this reminder when they’re running low
- An easy way to reorder a product that they bough before, right when they need it
How This Play Works
This play uses Repeat’s "Late Due to Reorder" trigger for the ideal timing and dynamically populated content.
Timing
The trigger’s timing is unique for each customer, based on:
- The products a customer purchased previously
- Historical reorder timing data from other customers who bought the same products
The Late Reorder trigger is calculated based on the 75th percentile of expected replenishment orders. This means that it targets customers who tend to restock less frequently, such as light users or laggards.
Personalize with previously purchased products
In Klaviyo, the trigger provides lists of the products a customer is du to reorder as well as all of the products that they previously purchased. You can use these to provide an easy path to purchase for product that the customer is familiar with.
Convert with the Repeat Cart
For the easiest path to reorder, you can use the trigger’s Personalized Cart link. The Repeat Cart shows all of the customer’s Due To Reorder products and the items they previously purchased in one place for easy checkout.
Setting It Up
To get started, use our examples and guides for Klaviyo, Postscript, and Attentive. We also suggest pairing this play with our Replenishment Reminder Play to create multiple touch points around the replenishment moment. By doing so, you can ensure that your customers are reminded to restock at the most opportune times.
Use the examples below as a starting point, and don't hesitate to customize them to fit your specific needs and goals.
Examples
SMS Copy Examples
Hey {first_name}! Notice you're running low? Reorder now from your personalized cart: {repeat_cart_url}
Don't run out of your favorite products - we've got you covered!
Hi again, {first_name}!
We noticed you haven't reordered. Running low? Easily reorder now: {repeat_cart_url}
Hi again, {first_name} ! Ready to restock? We’ve saved your favorites here: {repeat_cart_url}
Setup Guides
Klaviyo Setup
Postscript Setup
What we’re building
We’ll build an automation with three messages, powered by the Repeat - Late Due to Replenish trigger:
1. Create a new automation and add your trigger
We’ll create a new automation, choose the Repeat - LateDueToReplenish trigger, and add a cancellation trigger for Order Created.
2. Create 3 messages
We’ll add three messages to this flow. We recommend setting the wait time to 5 days between messages. Here’s some sample copy to get you started:
Hey {{subscriber.first_name}}! Notice you're running low? Reorder now from your personalized cart:
{{initial_event.get('repeat_cart_url')}}
Don't run out of your favorite products - we've got you covered!Hi again, {{subscriber.first_name}}! We noticed you haven't reordered. Running low? Easily reorder now:
{{initial_event.get('repeat_cart_url')}}Hi again, {{subscriber.first_name}}! Ready to restock? We've saved your favorites here:
{{initial_event.get('repeat_cart_url')}}3. Activate your flow
Click “Schedule or Activate” and choose “Activate automation immediately.”
Attentive Setup
What we’re building
We’ll build a Journey with three messages, powered by the Repeat - Late Due to Replenish trigger:
1. Create a new Journey and add your trigger
We’ll create a new Journey from scratch and choose the Repeat - Late Due to Replenish trigger.
2. Create 3 messages
We’ll add three messages to this Journey. Here’s some sample copy to get you started:
Hey {{subscriber.firstName | default: 'there'}}! Notice you're running low? Reorder now from your personalized cart:
{{triggerEvent.custom['repeat_cart_url']}}
Don't run out of your favorite products - we've got you covered!Hi again, {{subscriber.firstName | default: 'friend'}}!
We noticed you haven't reordered. Running low? Easily reorder now:
{{triggerEvent.custom['repeat_cart_url']}}Hi again, {{subscriber.firstName | default: 'friend'}}! Ready to restock? We’ve saved your favorites here:
{{triggerEvent.custom['repeat_cart_url']}}3. Add delays & remove customers from the flow after purchasing
We recommend adding a 5-day delay between each message. We’ll also add a branch after the delay (and before the next message is sent) to check if a customer has made purchase since starting the Journey.
4. Activate your Journey
Click “Turn on” and choose “Allow subscribers to enter this journey once every 24 hours.”
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