This play is dead simple to set up, works in just about any email you send, and gives your customers an easy way to reorder from any email you send.
We like to think of banners like this as “conversion insurance.” It works alongside other marketing emails you’re sending, provides customers a link back to a product they’ve ordered before and are running low on, and helps boost clickthrough rates of your emails.
This component is a great addition to any campaign or email that includes existing customers. Try it in emails like:
- Site-wide sale campaigns
- Post-purchase flows
- Replenishment flows
- Transactional emails like order confirmations, review requests, and shipment updates
What Customers Experience
When the customer is due to replenish a product, this banner dynamically populates the name of a product that the customer is due to replenish & links to that product’s PDP:
And, when the customer isn’t in a replenishment window the banner will show a more generic message:
How This Play Works
This play uses Repeat’s "Due to Replenish Products" profile property for personalization.
The CTA uses Repeat’s Personalized Cart for an easy conversion experience.
Setting It Up
Implementing this strategy couldn’t be easier. Follow the setup examples below to craft a re-usable component. Copy the code, adjust the copy, and you’re done. In Klaviyo, you can save it as a universal block to make it easy to drag and drop into any email.
Examples
Setup Guide
- The text-based version is the fastest to implement–just copy/paste a code snippet into Klaviyo.
- The image-based version allows more flexibility to match your brand’s style since–you can create the image asset in a tool like Figma or Photoshop.
Text-Based Banner Setup
1. Set up the section
Open the email editor on an existing template and add a new section with a text box:
2. Add the code to the text box
Copy & paste the code below to the text box:
<div style="text-align: center; font-weight: bold;">Running low on {% if person|lookup:'Repeat - Due To Replenish' %}{{ person|lookup:'Repeat - Due To Replenish Products'|lookup:'0'|lookup:'product_title'|default:'your favorites' }}{% else %}your favorites{% endif %}? <br /><span style="font-size: 20px;"> <a href="{{ person|lookup:'Repeat Cart URL'|default:'https://YOURSITE.COM/' }}" style="font-weight: bold;">Stock up here!</a></span></div>
https://YOURSITE.COM/ with your brand’s homepage3. Style the block
Style the block and adjust the copy to suit your brand.
5. Save the block & add it to campaigns and flows
Save the block as a universal content block so it’s easy to add to other emails. Then, add it into any email that you want. We suggest adding this component to any post-purchase flow emails and campaigns you’re sending that target your existing customers.
Image-Based Banner Setup
1. Set up the section
Open the email editor on an existing template and add a new section with a image:
2. Create and upload your banner image
Here’s an example to get you started:
3. Add a link to the banner
Add the following snippet to the image to link the banner to the customer’s Personalized Cart:
{{ person|lookup:"Repeat Cart URL"|default:"YOURWEBSITE.COM" }}https://YOURSITE.COM/ with your brand’s homepage4. Save the block & add it to campaigns and flows
Save the block as a universal content block so it’s easy to add to other emails. Then, add it into any email that you want. We suggest adding this component to any post-purchase flow emails and campaigns you’re sending that target your existing customers.
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