Increasing recurring revenue is the goal of any subscription-based brand. The challenge lies in smoothly transitioning one-time purchasers to committed subscribers and reactivating those who've drifted away. Success hinges on engaging customers at critical moments and making the path to conversion as smooth as possible. Sprinkling subscription messaging and CTA’s across all your touchpoints can help transform fleeting interactions into lasting revenue streams—this Play makes it easy.
Leveraging our Klaviyo integration and Personalized Carts, you can capitalize on those high-intent moments throughout the customer journey in any flow or campaign.
By using the Personalized Cart links with the CTA’s in your existing messaging—even those triggered by events from other apps—you can get an offer in front of your best customers and point them towards a high-converting subscription checkout experience. Any campaign or flow that you send to contacts who have already made a purchase is fair game. Here are a few ideas to inspire your creativity:
- When someone abandons their cart
- After a customer leaves a 5-star review
- Throughout your post-purchase flows
- Before a customer’s next subscription order is shipped
The Personalized Cart, filled with previously purchased items and optimized for subscription sign-ups, is the key tool. It simplifies the customer's decision-making process and makes placing a subscription order as easy as a few clicks.
What Customers Experience
- Campaigns or emails related to actions they take (that you’re probably already sending!)
- A call to action guiding them to their personalized cart
- An easy way to start a new subscription in a few clicks
Message Content
We recommend saving a universal content block in Klaviyo that you can drag and drop into any email. Use the “Subscription Personalized Cart” profile property to populate the link URLs. Whether you create a text or image-based block, these best practices will ensure the best conversion:
- Highlight discounts and benefits that subscribers receive
- Show why regular product usage makes a difference (especially for wellness products)
- Feature your best reviews to build trust
- Tell customers about the subscription (and cancellation) process to set expectations
- Include a personal touch, like a note from the founder
Level Up This Play
Once you’ve saved your universal content block, optimizing it even more is still possible. Consider these potential improvements:
- A/B test different block designs to see what gets the most clicks
- A/B test various subscription offers
- Highlight subscription discounts in the banner of your Personalized Cart to maximize conversion
Setting It Up
To implement this Play, connect Klaviyo from the Repeat app. Next, design and build a reusable block in Klaviyo and ensure any links are filled dynamically with the “Subscription Personalized Cart” profile property. Finally, save it as Universal Content and drop it into any campaign or flow you’re sending to contacts who have already placed at least one order.
To make setup even faster, reach out to cs@getrepeat.io so we can add the Klaviyo template to your account.
Setup Guides
Klaviyo Setup
The Basics
- Design a new email section that reminds customers to subscribe—or repurpose a slice you already use elsewhere!
- Use the Subscription Personalized Cart link profile property as the destination for your CTA
- Add conditional logic so the block only shows to customers with a Personalized Cart link.
- Save the section as a universal content block.
- Add it in to any email flow or campaign that is sent to your customers.
Linking to the Cart
In the URL field of a button or image (or right in the body of a text message), add this snippet to dynamically populate the link for a customer’s Personalized Cart:
{{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}
YOURWEBSITE.COM with your homepageShow/Hide Logic
Use this snippet in the “show/hide logic” for your section. It will ensure the block only shows to recipients who have a personalized cart link in their profile (and will also hide the block from your prospects).
person|lookup:'Subscription Repeat Cart URL'Helpful Docs
More Plays for the Subscription Moment
Explore More Moments
