Retention marketers are well-acquainted with the hurdles of nurturing one-time buyers into committed subscribers: identifying which customers are the most likely to subscribe, choosing the perfect time to reach out, personalizing that messaging to maximize engagement, and all within the constraints of tight resources. These obstacles make it challenging to grow a solid base of loyal subscribers.
This Play addresses these challenges by automating the identification, timing, and personalization process, ensuring that hyper-personalized messages reach customers at the optimal moment for subscription conversion.
Repeat’s predictive analysis dispatches messages precisely when customers show a heightened readiness to subscribe, and you can personalize messages by incorporating product recommendations based on their past purchases, making each communication timely and highly relevant.
When customers are ready to place their order, Repeat's Personalized Cart streamlines the checkout process, pre-loading carts with the items customers are most inclined to subscribe to. It simplifies the customer's journey and significantly boosts the likelihood of securing a subscription.
What Customers Experience
- Automatic email or SMS messages when they’re likely to subscribe
- Merchandising with products they’re likely to order on subscription
- A link to their Personalized Cart, optimized for subscription orders
Message Content
In addition to merchandising the message with Repeat’s suggested products, there are a few best practices for additional content to include:
- Discounts or other benefits that subscribers receive
- Benefits of regular product usage (especially for wellness products)
- Testimonials or reviews from existing subscribers to build trust and credibility
- Explain how the subscription process (and cancellation) works to set expectations
- A personal touch, such as a message from the founder or a team member
Level Up This Play
Once you have the basics set up, take it further by optimizing and customizing it even more. Here are a few ideas you can try:
- A/B test subject lines to optimize open rates
- A/B test content and CTAs to optimize clicks
- Update the banner in your Personalized Carts to highlight subscription discounts to optimize for conversion
- Identify your top 2-3 products and create highly designed and stylized messages for them by adding a separate branch in your flow (branching with product/variant titles or IDs).
Setting It Up
To implement this Play, connect our Klaviyo, Attentive, or Postscript integrations in the Repeat app. Next, customize your messaging templates to include personalized product recommendations, subscription benefits, and a clear call to action.
This setup process is straightforward, so you can quickly start engaging with subscription-ready customers.
To make setup even faster, reach out to cs@getrepeat.io so we can add the Klaviyo template to your account.
Setup Guides
Klaviyo Setup
The Basics
- Create a new flow that uses Repeat’s “Primed for Subscription” trigger.
- Add 3 messages with a delay of about 3-5 days between each.
- Use the trigger’s “Upsell Product” property to dynamically personalize the email with the product that a customer is most likely to buy.
- Use the Subscription Personalized Cart link profile property as the destination for your CTA.
Personalizing with Products
Add the trigger’s properties directly to the email wherever you’d like them to appear—there’s only one product in this trigger, so you don’t need to create a dynamic table like you might in other flows.
For example, if you want to show the product title, you can use this snippet:
{{ event.upsellProduct.product.title }}Or, for the variant title:
{{ event.upsellProduct.variant.title }}Linking to the Cart
In the URL field of a button or image (or right in the body of a text message), add this snippet to dynamically populate the link for a customer’s Personalized Cart designed for subscription conversion.
{{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}
YOURWEBSITE.COM with your homepageRead More in our Knowledge Base
Postscript Setup
The Basics
- Create a new automation flow that uses Repeat’s “Primed for Subscription” trigger.
- Add 3 messages with a delay of about 3-5 days between each.
- Use the trigger’s properties to dynamically personalize the message with the product that a customer is most likely to buy.
- Use the trigger’s Subscription Personalized Cart link property as the destination for your CTA.
Personalizing with Products
Add the trigger’s properties directly to your text message:
Read More in our Knowledge Base
Attentive Setup
The Basics
- Create a new journey that uses Repeat’s “Primed for Subscription” trigger.
- Add 3 messages with a delay of about 3-5 days between each.
- Use the trigger’s properties to dynamically personalize the message with the product that a customer is most likely to buy.
- Use the trigger’s Subscription Personalized Cart link property as the destination for your CTA.
Personalizing with Products & Links
Use the triggering event properties to add information about the product or a link to the customer’s personalized cart:
Read More in our Knowledge Base
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