Every lifecycle marketer knows the struggle of transitioning one-time buyers into subscribers: reaching the right customer at just the right time, presenting them with the products they want, and doing all this without a clear indication of which customers are ready to commit.
What if the emails you're already sending were the key to a thriving subscription base and steady, predictable revenue?
This Play transforms routine emails into a powerful tool to convert highly primed customers to subscribe. With it, you can be sure you’ll never miss a chance to present them with the products they’re most likely to commit to. Our Klaviyo integration makes it a cinch.
We do this by looking at your store’s order history and customer list to find the most promising opportunities. When Repeat identifies a customer on the verge of subscribing, we also show you which products they’re most likely to commit to. In Klaviyo, these subscription prospects have a profile property you can leverage to highlight products they are likely ready to commit to. Our "Subscription Opportunity Products" profile property makes it possible to show these products in any email campaign or flow.
Setting it up is straightforward: integrate with Klaviyo, create a dynamic content block in your emails that pulls from the "Subscription Opportunity Products" property,
Setting it up is straightforward: connect Repeat to Klaviyo, design your content block featuring the suggested products, save it as a universal block, include it across your messages, and watch your emails become personalized subscription conversion machines. You’ll never miss a chance to convert your most promising one-time buyers into long-term subscribers again.
What Customers Experience
- Add a new content block to flows and campaigns you’re already sending
- Customers who are primed to subscribe see products they’re likely to buy
- They can quickly check out in a few clicks with their Personalized Cart
Message Content
Alongside Repeat’s suggested subscription products, you should also consider including the following:
- Discounts and benefits for subscribing
- Reviews from other subscribers to bolster credibility
- Benefits of regular product usage (for wellness products especially)
- How the subscription process (and cancellation) works
- A personal note from a team member
Level Up This Play
Once you’ve saved your universal content block, optimizing it even more is still possible. Consider these potential improvements:
- A/B test different block designs to see what gets the most clicks
- A/B test various subscription offers
- Highlight subscription discounts in the banner of your Personalized Cart to maximize conversion
Setting It Up
To implement this Play:
- Add the Klaviyo integration from the Repeat app.
- Design and build a reusable block in Klaviyo using the “Subscription Upsell Product” profile property.
- Save it as Universal Content and drop it into any campaign or flow you send.
To make setup even faster, reach out to cs@getrepeat.io so we can add the Klaviyo template to your account.
Setup Guides
Klaviyo Setup
The Basics
- Design a new email section that uses a dynamic table to highlight a customer’s Subscription Opportunity Products
- Use the Subscription Personalized Cart as the destination for your CTA
- Add conditional logic so the block only shows to customers with products.
- Save the section as a universal content block.
- Add it in to any email flow or campaign that is sent to your customers.
Creating the Dynamic Table
To use the list of products that are due for replenishment to populate dynamic email content, create a table with these settings:
Row collection
person|lookup:'Repeat - Subscription Opportunity Products'Row alias
item
Use these variables to insert the dynamic content for products into the table row. For example, the product title:
{{ item.product.title }}Variant title:
{{ item.variant.title }}Product image:
{{ item.images.0.src }}Linking to the Cart
In the URL field of a button or image, add this snippet to dynamically populate the link for a customer’s Personalized Cart:
{{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}
YOURWEBSITE.COM with your homepageShow/hide logic
To ensure that this reusable component is only shown to customers who have products that need to be replenished, you can add this show/hide logic to the block:
person|lookup:'Repeat - Subscription Opportunity Products'Helpful Docs
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